traffic magazine

Karl Lagerfeld parfums launch party at the Palais Brongniart, Paris.
Photo by Pascal Gillet

VOGUE EYEWEAR party
Cocktail hosted by Charlotte Ronson for Vogue Eyewear in a wonderfull place Place des Vosges, Paris.
— DJ set. Lou Hayter
— Culinary set. Marie Chemorin
— Partnership. Council of Fashion Designers of America (CFDA)

Alphabetic casing video featuring 
— Jeanne Damas
— Juliette Lamet
— Lou Lesage
— Elisa Nalin
— Sabrina

Video by Pascal Gillet

Located on 42 Rue de Sevigne in the Marais district, No42 Paris is a pioneer within the French capital’s fashion scene, aiming to define progressive sportswear and athletic fashion in Paris. No42 continues to develop and explore a unique global adidas brand concept, established by long standing counterparts No74 Berlin and No6 London, reinterpreting not only the form and function of retail stores, but also their content and relationship to the community around it.

By combining retail- and an adjoining exhibition space under one roof, No42 provides a public and private platform for the Parisian fashion and arts scene that is an authentic representative of the community. Exhibitions (actually exhibition of photographies in collaboration with Purple magazine, Image by Bella Howard) and special events held in collaboration with international and local partners make No42 a prominent location for exclusive adidas collections as well as relevant local and global cultural dialogue in Paris.

The store features an exclusive selection of footwear, apparel and accessories from celebrated adidas brands Y-3, adidas SLVR, adidas Originals and adidas Performance.Also featured in the stores are adidas design collaborations with Stella McCartney, Jeremy Scott and Opening Ceremony, as well as the adidas Consortium footwear collections, designed in partnership with leading fashion- and sneaker shops world-wide.
Photo. Pascal Gillet