Lacoste beautiful party during the F/W 2014 men fashion week, at La Generale. New Lacoste film and print advertising campaign presentation among different performances, live concert (The Aîku, Cassius) and cocktail party.
photo by pascal GILLET
video by Bruno DUNIS
LA GENERALE
14, avenue Parmentier
75011 Paris
On the occasion of 80th anniversary of L.12.12 (the iconic polo shirt Lacoste and its famous crocodile) the artistic director of the brand Felipe Oliveira Baptista has called upon photographer Charles Freger. He is a photographer of groups, codes and uniforms: his approach is both artistic and documentary, making him the ideal partner for this tribute. The result is a book L.12.12 edited by Steidl.
Photo report by Pascal Gillet
For its 80th anniversary, Lacoste has invited nine french houses (Hermes, Christofle, ST Dupont, Goyard, Baccarat, Boucheron, Bernardaud, Fauchon and Veuve Cliquot) to create unique objects, symbols of the craftsmanship expertise of these french brands…
Photo. Pascal Gillet
Lacoste party for the Jonathan Adler collaboration at Petit Palais with Yelle in performance.
Photo. Pascal Gillet
Launch of the new Lacoste shop on Avenue de Champs Elysee in Paris. Acrobatic performance on the facade of the building…
Photo. Pascal Gillet
The products from the Lacoste Lab range show the natural link between the brand’s history and its future, and therefore guarantee its continuity. Here Lacoste lab creating a concept car with Citroën.
A vision of tomorrow! The French manufacturer wanted materialize, with the Citroen Lacoste, one of its visions of the automotive future. Here, everything breathes simplicity. This is also the goal of Citroën with this concept: make a car easier to understand and easy to drive.
Photos. Pascal Gillet
Lacoste challenged Chinese artist Li Xiaofeng to create two different polo shirts for its 2010 holiday collector’s series. The Porcelain Polo was unveiled in Paris on June 25th at the Musée des Arts et Métiers during an amazing party…
Photo. Pascal Gillet