traffic magazine

MAURICE RENOMA 50th anniversary
— October 1963, opening of the White House store of the Renoma‘s brothers, Michel and Maurice. Their style upset the conservative dress standards. The shop became rapidly the place to go and a symbol of freedom for a whole generation. Frequently crossed in the store, the intelligentsia of the moment: Dali, Picasso, Bob Dylan, Eric Clapton, John Lennon, Andy Warhol, Jacques Dutronc, Serge Gainsbourg, Karl Lagerfeld, Yves Saint-Laurent, Françoise Hardy, Catherine Deneuve, Brigitte Bardot, Jean Seberg … Today, Maurice Renoma still keen by fashion extends his influence in life style, the Renoma cafe gallery and photographic exhibitions. For the 50th anniversary, a special exhibition with his personal vintage collection will be shown and a book will be specially edited.
Exhibition from 23^th october 2013 — 23^th January 2014

Photo report by Pascal Gillet

RENOMA
129 bis rue de la Pompe
75116 Paris
WWW.RENOMA-PARIS.COM

“ELLE A, PAR UNE SORTE DE MIRACLE, OPÉRÉ DANS LA MODE SUIVANT LES RÈGLES QUI SEMBLAIENT NE VALOIR QUE POUR LES PEINTRES, LES MUSICIENS, LES POÈTES. ELLE IMPOSAIT DE L’INVISIBLE; ELLE IMPOSAIT AU TAPAGE MONDAIN LA NOBLESSE D’UN SILENCE.”
Jean Cocteau, le retour de mademoiselle Chanel, Le nouveau Fémina, N°1, Mars 1954.

Photo report by Pascal Gillet

N°5 CULTURE CHANEL
Palais de tokyo
13, avenue du Président Wilson, 75116 Paris
From 5th May to 5th June 2013