N°5, CULTURE CHANEL


Centred on the longstanding ties between CHANEL and the arts, N°5 CULTURE CHANEL, imagined by Jean-Louis Froment, reveals the artistic, timeless and iconic essence of the fragrance CHANEL N°5. Built on a subtle interchange of correspondence, this exhibition elucidates CHANEL N°5 and showcases the connections it has to its era and its avant-garde movements. The works of art, photographs, archives, books and diverse objects featured in the exhibition expose some of the multiple inspirations that fuelled the universe and imagination of Mademoiselle Chanel: whether it be her favourite places or creations of her artist, poet and musician friends such as Jean Cocteau, Pablo Picasso, Guillaume Apollinaire, Igor Stravinsky, Francis Picabia and Pierre Reverdy. N°5 CULTURE CHANEL reveals a new vision, both intimate and diffuse of the birth of this unique fragrance.


Gardens always go hand in hand with perfume, and so a garden fittingly provides the introductory setting to this exhibition. This novel garden concept is a poetic evocation of N°5, seen through the eyes of Piet Oudolf who here signs his first project in France. A leading figure in the New Perennial movement, Piet Oudolf’s projects are characterized by their strong pictorial relationship to a garden’s composition and layout. Compositions which play largely on the colors and heights of each species selected, express the particular vision of natural planting which underlies all his creations and in particular, his recent projects including the High Line in New York and the Queen Elizabeth Olympic Park in London.The walk through the garden leads visitors onward to the exhibition entrance. The garden has been created with the support of CHANEL and will be on display throughout the remainder of 2013.

Report to be continued with the best moment of the exhibition… very soon!
Photo by Pascal Gillet

PALAIS DE TOKYO
13, avenue du Président Wilson, 75116 Paris
From 5th May to 5th June 2013