BMW-i, Launch!

BMW i stands for visionary electric cars and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services.Sometimes it’s time to leave the city. Escape the restrictions of everyday life.

The BMW i8 Concept with eDrive is an icon of progress. It combines the energizing performance of a sports car with benchmark efficiency.
Presentation party at Palais de tokyo with dj Kavinski… drive!
Photo. Pascal Gillet